Privacy Policy

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Introduction

At DataMatter ApS (Beauty Danmark), we take the protection of your personal data seriously. This policy describes how we collect, use, and protect your information.

Data Controller:
DataMatter ApS
Vestre Havnevej 20, 3. th.
4400 Kalundborg
CVR: 43384260
Email: info@beautydanmark.dk

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What data do we collect?

For business users (partners)

We collect the following information when you create a business account:

• Company name and CVR number
• Contact person's name and email
• Phone number
• Store information (addresses, opening hours, services)
• Payment information (handled securely by QuickPay/Clearhaus)
• Login credentials (encrypted)

For visitors

For visitors to the website, we collect:

• Anonymous usage data via cookies
• IP address (for security purposes)
• Browser information

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Why do we collect data?

We use your data to:

• Deliver and manage your account and store profile
• Process payments
• Communicate with you about your account
• Improve our platform
• Comply with legal requirements

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Sharing of data

We only share your data with:

• QuickPay/Clearhaus: For payment processing (payment gateway and acquirer)
• Hosting providers: For data storage
• Authorities: Only when legally required

We never sell your data to third parties.

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Your rights

Under GDPR, you have the right to:

• Access: See what data we have about you
• Rectification: Correct inaccurate information
• Erasure: Have your data deleted
• Data portability: Receive your data
• Objection: Object to certain types of processing
• Withdrawal of consent: Withdraw your consent at any time (e.g., marketing consent)

Contact us at info@beautydanmark.dk to exercise your rights.

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Marketing and Consent

Double opt-in

For private users, we use a GDPR-compliant double opt-in system for marketing emails:

1. After creating an account, you will receive a separate email requesting marketing consent
2. You can choose to receive:
   • Exclusive offers from your favorite stores
   • General discount campaigns and news
3. Your consent is recorded with a timestamp for documentation

Your marketing preferences

We store the following information about your marketing preferences:

• Consent status: Whether you have accepted, declined, or not yet responded
• Preferences: What types of marketing you wish to receive
• Timestamp: When you gave or withdrew your consent

Withdrawal of consent

You can withdraw your marketing consent at any time via:

• The unsubscribe link in our marketing emails
• Your account settings on the platform
• By contacting us at info@beautydanmark.dk

Withdrawal of marketing consent does not affect your access to the platform or the validity of other data processing.

System messages

We reserve the right to send important system messages without consent, based on our legitimate interest (GDPR Article 6(1)(f)). This includes:

• Security alerts
• Data breach notifications
• Significant changes to terms
• Important account information

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Data retention

We retain your data as long as you have an active account, and for up to 5 years after account termination due to accounting legislation requirements.

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Security

We protect your data with:

• Encryption of sensitive data
• Secure servers with access control
• Regular security updates
• Limited employee access

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Cookies

See our cookie policy for information on how we use cookies.

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Changes

We may update this policy from time to time. For significant changes, we will notify you.

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Contact

Do you have questions about our processing of your data?

Email: info@beautydanmark.dk

You can also complain to the Danish Data Protection Agency: www.datatilsynet.dk

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Last updated: February 2026 | Version 1.2